Manchester-based, Sorted works with international clients including ASOS, Lush, French Connection and Missguided to provide custom-built, software applications for logistics and supply chain solutions. Sorted had a brand that was very bold, confident and worked brilliantly offline. However, their brand guidelines did not detail the thinking or guidance required for their teams to market across digital channels. I worked alongside Sorted’s in-house marketing team to apply a digital-first approach to the brand. This involved developing a set of core identity principles that would guide future digital creation to ensure that visual, motion and audio content felt like it belonged to the Sorted brand.
Things I worked on
Animation, UI Design